Learn About Franchising with MIXUE
Join the world's fastest-growing bubble tea brand. MIXUE is expanding across the Americas — and we're looking for passionate entrepreneurs to grow with us.
Apply NowFranchise Cost & Investment Details
Initial Investment
$221,813 – $918,055
For 500–1,500 square feet locations
Minimum Liquid Assets Required
$400,000
Per store location
Annual Fees
$18,000/yr
Fee Breakdown
Royalties
No ongoing royalty fees
Advertising Fee
No ongoing advertising fees
Territory Rights
- Exclusive territory by city or zone
- Right of first refusal for expansion
- Territory protected for contract term
- Multi-unit ownership encouraged
Brand Standards
- Strict recipe & quality compliance
- Approved supplier list required
- Store design must follow brand guidelines
- Regular audits by franchise team
Application Process
Application Submitted
Complete our online application form. No login required to start.
Under Review
Our franchise team reviews your financial and background information.
Interview Scheduled
Qualified candidates are invited for a one-on-one interview with our team.
Final Decision
Approved applicants receive a formal offer letter and onboarding package.
Frequently Asked Questions
How much does it cost to open a MIXUE franchise?
The total initial investment ranges from $221,813 to $918,055 depending on store size (500–1,500 sq ft) and location. This covers the franchise fee, equipment, build-out, signage, and initial inventory.
What are the ongoing fees?
Annual fees total $18,000/yr, broken down as: Franchise Fee $10,000/yr, Operation Support Fee $6,000/yr, and Training Fee $2,000/yr. There are NO royalty fees and NO advertising fees — 0% on both.
How much liquid capital do I need?
A minimum of $400,000 in liquid assets is required per store location. This ensures franchisees have sufficient working capital for operations and any unforeseen expenses.
Do I need prior food & beverage experience?
Not required, but helpful. We welcome entrepreneurs with strong business acumen and a passion for customer service. Our comprehensive training program covers everything you need to succeed.
How long does the application process take?
From initial application to final decision typically takes 4–8 weeks, depending on the completeness of your application and scheduling availability.
What territories are currently available?
We are currently accepting applications in New York and California. We are actively expanding across North America and the Americas — if you're in another state, submit your application and we'll reach out when franchising becomes available in your area.
What training and support do I receive?
All franchisees receive a comprehensive training program covering operations, marketing, product quality, and customer service. Ongoing support is provided via a dedicated franchise coordinator and regular field visits.
Can I own multiple locations?
Yes. Multi-unit ownership is encouraged for qualified operators. Please indicate your interest in the number of stores on the application form.